Werner Schmid Wins Silver in the “Best Employer Brand” Award

Another award for Werner Schmid’s 75th-anniversary project: Last week, at the “Talent Attract” HR marketing conference, the company won the silver award for “Best Employer Brand 2021/2022” in the “Hidden Champion” category.

With this award, Werner Schmid joins the ranks of renowned companies: other recipients of silver in the “Hidden Champion” category included Magenta Telekom and Helvetia Insurance. Gold in the “Hidden Champion” category went to Coca-Cola HBC Switzerland, MAN Austria, and EY Austria, among others. Werner Schmid’s management expressed great joy and pride that the anniversary project was able to hold its own among these major companies.

The “Best Employer Brand” award is presented annually by the Austrian Employer Brand Managers Club and Symbiosis, an agency specializing in brand building. It is aimed at companies from across the German-speaking world — primarily Germany, Austria, and Switzerland — though companies from Liechtenstein are also eligible to participate. Submitted projects are evaluated by a panel of experts. The evaluation is based on criteria such as concept, communication, innovation and creativity, experiential factors, and overall impression.